Creativity and innovation fostered by Artful Thinking and Design Thinking

Business and technology professionals from different companies work together with artists, designers, academics and students in ArtBizTech Creators Lab, Istanbul, Turkey. They develop innovative products, services, spaces and create interactive digital artworks that inspire innovative business and technology ideas. 

They enhance their right brain skills such as creativity, thinking out of the box, observation, emotional intelligence, pattern recognition and critical thinking by applying design thinking methodology and artful thinking perspectives.

If you want to learn more about ArtBizTech Creators Lab corporate and individual membership, you can contact us: info@artbiztech.org

Business and technology professionals are aware of the fact that being hardworking or talented at their profession is not sufficient to generate successful business outcomes. In today’s complex business world with many unknowns we have to be more creative and innovative.

As Pablo Picasso said, “Every child is an artist. The problem is how to remain an artist once we grow up.” Unfortunately, as people grow up, their creativity diminishes due to the memorization-based education systems and silo-based work environments.

parsona definition on creators lab blog post

parsona definition on creators lab blog post

According to research conducted by leading academic institutions such as Harvard and MIT, the most practical way to enhance creativity is to embed art into people’s personal and business lives.

But how?

During the fourteenth century, businesspeople, scientists, and artists in Florence, Italy, came together at the Medici family home and created the most intellectual environment of the times. These individuals were the driving forces behind the development of science, art, and architecture in Florence.

Similarly, business professionals, technology specialists, designers, developers, engineers, architects, psychologists, students, academicians and artists meet at ArtBizTech Creators Lab to develop innovative products, services, spaces and create interactive digital artworks that inspire innovative business and technology ideas.

creators lab project - exhibition

In these projects, people go beyond their comfort zones, and start to think out of the box. As British street artist Banksy once said, “Art should comfort the disturbed and disturb the comfortable.”

In creating the interactive artworks, project teams use technology as paint and canvas and express an artistic idea by using technology. In this way, they remove the boundaries between art and technology.

They are creating objects that might inspire products that satisfy various business or social needs. In other words, they are making art not for art. They are making art for inspiring innovative products. Therefore, at the end of every project, they evaluate which products the artwork can inspire.  Briefly, “They aim to find what they are not looking for.” The approach is very similar that of Pablo Picasso, who said “I begin with an idea, and then it becomes something else.” The artwork might not inspire a product today, but it might tomorrow. It can be like abstract mathematics. Some of the abstract formulations created during the ancient time of Thales were not useful then, but they were later used by scientists such as Johannes Kepler and Einstein in the formulation of physics and astronomy theories.

Creators Lab act as the Bauhaus school of the digital age.

bauhaus school building

Walter Gropius, the founder of the Bauhaus school, was one of the most prominent people who proved how artistic perspectives contribute to design thinking. His goal was “to create a new guild of craftsmen without the class distinctions which raise an arrogant barrier between craftsman and artist.” Bauhaus was established in Germany as an art school that combined art and craft, and it revolutionized product design. It brought creative expression to product design and used the slogan, “Art into Industry.” It had the “vision of unification of the arts through craft.” Artists such as Paul Klee and Wassily Kandinsky contributed to Bauhaus as instructors. The curriculum included workshops on painting, sculpture, cabinetmaking, textile, metalworking, and typography. The vision and working principles of the Bauhaus school have always been a role model for initiatives such as ArtBizTech Creators Lab.

ArtBizTech Creators Lab is equipped with technology such as Arduino microcontrollers, Raspberry Pi microcomputers, and sensors (of motion, touch, heat, sound, etc.).

One of the recent projects that is created at the lab is “Soul of the City.” This interactive artwork aimed to make viewers feel the soul of the cities all around the world with touch, visual, and audio effects. As the viewer moves the installation on a plexiglass platform that is equipped with RFID (radio-frequency identification) sensors, the Raspberry Pi micro-computer recognizes its location and associates that location with its corresponding one on the world map. Accordingly, the installation emits lights and sounds resembling that city.

creators lab project - exhibition

creators lab project - exhibition

When it was exhibited at a design thinking event, a group of teachers asked the Creators Lab team if they could use this artwork in their geography lectures. They said this artwork could be very helpful in teaching the location of cities to the primary-school students. When the Creators Lab team heard this question, everybody was delighted because their motto of “finding what we are not looking for” had been realized.

We love to present our work to other people. We organize exhibitions in collaboration with respected galleries and museums. The Creators Lab project teams also apply to international arts and technology, innovation competitions and exhibitions to present their artworks to peers in other countries.

creativity activities - exhibition