1

Understand the secret behind world’s most famous artworks.

2

Look at business life through the lens of the world’s most famous artists.

3

Think about what it would be like if prominent artists such as da Vinci, Monet, Picasso, and Dali were business and technology professionals—and then acquire new perspectives as a result.

4

Use art knowledge as a channel to meet and collaborate with people from a variety of backgrounds. The basis for these gatherings is the House of Medici. During the fourteenth century, business people and artists in Florence, Italy, came together at the Medici family home and engaged in discussions on every area of the liberal arts and created the most intellectual environment of those times. These individuals were the driving forces behind the development of art and architecture in Florence.

5

Have more fun in life, thanks to increased personal intellectuality and creativity. As Albert Einstein said, “Creativity is intelligence having fun.”

6

Have a more enjoyable experience during museum visits, exhibitions, art discussions, and other social activities due to enhanced art knowledge.

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